Consumer acceptance of dry dog food variations

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Show simple item record Di Donfrancesco, Brizio Koppel, Kadri Swaney-Stueve, Marianne Chambers, Edgar, IV 2014-08-08T20:36:55Z 2014-08-08T20:36:55Z 2014-08-08
dc.description.abstract The objectives of this study were to compare the acceptance of different dry dog food products by consumers, determine consumer clusters for acceptance, and identify the characteristics of dog food that drive consumer acceptance. Eight dry dog food samples available in the US market were evaluated by pet owners. In this study, consumers evaluated overall liking, aroma, and appearance liking of the products. Consumers were also asked to predict their purchase intent, their dog’s liking, and cost of the samples. The results indicated that appearance of the sample, especially the color, influenced pet owner’s overall liking more than the aroma of the product. Overall liking clusters were not related to income, age, gender, or education, indicating that general consumer demographics do not appear to play a main role in individual consumer acceptance of dog food products. en_US
dc.language.iso en_US en_US
dc.relation.uri en_US
dc.subject Appearance en_US
dc.subject Aroma en_US
dc.subject Consumer en_US
dc.subject Dog en_US
dc.subject Pet food en_US
dc.title Consumer acceptance of dry dog food variations en_US
dc.type Article (publisher version) en_US 2014 en_US
dc.citation.doi doi:10.3390/ani4020313 en_US
dc.citation.epage 330 en_US
dc.citation.issue 2 en_US
dc.citation.jtitle Animals en_US
dc.citation.spage 313 en_US
dc.citation.volume 4 en_US
dc.contributor.authoreid kadri en_US
dc.contributor.authoreid marianness en_US
dc.contributor.authoreid eciv en_US

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