The Student-Athlete's Predicted Monetary Value to an Institution

Abstract

During recent months articles have been published in Washington Regardie's Business, 1986, and The NCAA News, 1986, denoting the number of dollars generated by certain athletes to the financial benefit of particular institutions because of the athlete's enrollment, athletic participation and subsequent team success. It appears that information contained in these articles is misleading and incorrect. Two well-known athletes who have been involved in these projections are Doug Flutie, quarterback for the Boston College football team, and Patrick Ewing, center for the Georgetown University basketball team. This article comments on the misleading information as presented in both the Flutie and Ewing projections, identifies other factors which must be considered in such monetary projections and derails the dangers of this misleading practice.