Modeling roles of service recovery strategy: A relationship-focused view

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dc.contributor.author Ok, Chihyung
dc.contributor.author Shanklin, Carol W.
dc.contributor.author Back, Ki-Joon
dc.date.accessioned 2008-08-28T21:24:34Z
dc.date.available 2008-08-28T21:24:34Z
dc.date.issued 2008-08-28T21:24:34Z
dc.identifier.uri http://hdl.handle.net/2097/966
dc.description.abstract This study proposed and tested a theoretical model consisting of antecedents and consequences of recovery satisfaction using scenario experimentation with three dimensions of justice manipulated at two levels each (2x2x2 factorial design). Each participant was provided the same service failure (overcooked steak) scenario and one of the eight recovery scenarios (a combination of dimensions of justice). Structural equation modeling was used to test the hypotheses based on 286 cases. All three dimensions of justice had positive effects on recovery satisfaction. Recovery satisfaction had positive effects on trust and overall satisfaction. Trust had positive effects on commitment and overall satisfaction. Commitment had positive effects on overall satisfaction and behavioral intentions. Although a service failure might negatively affect customers' relationship with the service provider, effective recovery can reinforce attitudinal and behavioral outcomes. The study findings emphasized that recovery efforts should be viewed not only as a strategy to recover immediate satisfaction but also as a relationship tool to build long-term relationships with customers. en
dc.rights The final, definitive version of this article has been published in the Journal of Hospitality and Tourism Research, 29/4, 2005. © SAGE Publications Ltd., 2005 by SAGE Publications Ltd at the Journal of Hospitality and Tourism Research page: http://jht.sagepub.com on SAGE Journals Online: http://online.sagepub.com/ en
dc.subject Service recovery en
dc.subject Justice theory en
dc.subject Recovery satisfaction en
dc.subject Trust and commitment en
dc.subject Overall satisfaction en
dc.subject Behavioral intentions en
dc.title Modeling roles of service recovery strategy: A relationship-focused view en
dc.type Article (author version) en
dc.date.published 2005 en
dc.citation.epage 507 en
dc.citation.issue 4 en
dc.citation.jtitle Journal of hospitality and tourism research en
dc.citation.spage 484 en
dc.citation.volume 29 en
dc.contributor.authoreid cok0307
dc.contributor.authoreid shanklin


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