Use of qualitative research in foodservice organizations: a review of challenges, strategies, and applications

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Show simple item record Arendt, Susan W. Roberts, Kevin R. Strohbehn, Catherine Ellis, Jason D. Paez, Paola Meyer, Janell 2012-09-24T20:06:39Z 2012-09-24T20:06:39Z 2012-09-24
dc.description.abstract Purpose – The purpose of this paper is to present the challenges encountered when conducting qualitative research in foodservice operations and to discuss the strategies to overcome the identified challenges. Design/methodology/approach – The researchers conducted food safety observations, interviews, and focus groups with more than 600 foodservice employees and managers. The researchers encountered multiple challenges including institutional review board approvals, managements’ willingness to participate, and organizational and cultural barriers. Findings – Obtaining in-depth, credible information through observations, interviews, and focus groups adds depth and breadth to hospitality studies. However, given high industry turnover, recruitment and retention throughout a study is problematic. Moreover, researchers encounter many barriers as they obtain data, such as establishing authenticity and overcoming Hawthorne and halo effects. Originality/value – Strategies to increase participation and thereby improve qualitative research have not been previously addressed in the hospitality literature en_US
dc.relation.uri en_US
dc.subject Focus groups en_US
dc.subject Food safety en_US
dc.subject Foodservice en_US
dc.subject Interviews en_US
dc.subject Observations en_US
dc.subject Qualitative research en_US
dc.title Use of qualitative research in foodservice organizations: a review of challenges, strategies, and applications en_US
dc.type Article (author version) en_US 2012 en_US
dc.citation.doi doi:10.1108/09596111211247182 en_US
dc.citation.epage 837 en_US
dc.citation.issue 6 en_US
dc.citation.jtitle International Journal of Contemporary Hospitality Management en_US
dc.citation.spage 820 en_US
dc.citation.volume 24 en_US
dc.contributor.authoreid kevrob en_US
dc.contributor.authoreid jdellis en_US

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