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Attention to radio advertisements: an application of selective attention theory

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dc.contributor.authorBechtold, John Ivan.en_US
dc.date.accessioned2015-12-31T21:56:43Z
dc.date.available2015-12-31T21:56:43Z
dc.date.issued1986en_US
dc.date.published1986en_US
dc.descriptionCall number: LD2668 .T4 1986 B42en_US
dc.description.degreeMaster of Scienceen_US
dc.description.departmentPsychological Sciencesen_US
dc.description.levelMastersen_US
dc.identifier.urihttp://hdl.handle.net/2097/27591
dc.subject.AATMasters thesesen_US
dc.subject.LCSHRadio advertising.en_US
dc.subject.LCSHSelectivity (Psychology)--Testing.en_US
dc.subject.LCSHAttention--Testing.en_US
dc.titleAttention to radio advertisements: an application of selective attention theoryen_US
dc.typeTexten_US

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