Web 2.0 marketing: Word of mouth marketing to the extreme

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Theiss-White Word of Mouth Marketing to the Extreme.ppt (5.23 MB)

Primary Theiss-White_Word-of-Mouth-Marketing_2008.pdf (1.54 MB)

Date

Authors

Theiss-White, Danielle

Keywords

Web 2.0, Marketing, Library 2.0, Word of mouth marketing, Relationship marketing

URI

http://hdl.handle.net/2097/819

Collections

Libraries Faculty and Staff Research and Publications