Transforming mature industries into growth industries: the case of US peanuts

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Show simple item record Foko, Emmanuel 2008-05-19T19:30:16Z 2008-05-19T19:30:16Z 2008-05-19T19:30:16Z
dc.description.abstract For more than a decade, the consumption of peanuts as food has been stagnant. This situation has been attributed to several factors. This study seeks to identify and understand some of the factors that have hindered growth in this industry and attempts to present recommendations that will be useful in transforming the peanut industry from stability to growth. We determined that in addition to peanut prices, consumers' income and young children's share of the total population, substitute snack foods such as potatoes chips and popcorn influenced peanut consumption. We also discovered that consumer perception about peanut's fat content and the increasing concern about peanut allergies affected their consumption behavior. The research used data drawn from US Census Bureau, Department of Labor Statistics, National Agricultural Statistics Services, and various industry publications. We suggest that changing the consumption trend lines in the peanut industry can be achieved through effective innovation and focused marketing of the product's health and convenience benefits. en
dc.language.iso en_US en
dc.publisher Kansas State University en
dc.subject Peanuts en
dc.subject Mature Markets en
dc.subject Agricultural Innovations en
dc.subject Entrepreneurship in Agriculture en
dc.subject Agribusiness en
dc.subject Agribusiness Statistical Analysis en
dc.title Transforming mature industries into growth industries: the case of US peanuts en
dc.type Thesis en Master of Agribusiness en
dc.description.level Masters en
dc.description.department Department of Agricultural Economics en
dc.description.advisor Vincent R. Amanor-Boadu en
dc.subject.umi Business Administration, Marketing (0338) en
dc.subject.umi Economics, Agricultural (0503) en
dc.subject.umi Economics, Commerce - Business (0505) en 2008 en August en

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