Transforming mature industries into growth industries: the case of US peanuts

dc.contributor.authorFoko, Emmanuel
dc.date.accessioned2008-05-19T19:30:16Z
dc.date.available2008-05-19T19:30:16Z
dc.date.graduationmonthAugusten
dc.date.issued2008-05-19T19:30:16Z
dc.date.published2008en
dc.description.abstractFor more than a decade, the consumption of peanuts as food has been stagnant. This situation has been attributed to several factors. This study seeks to identify and understand some of the factors that have hindered growth in this industry and attempts to present recommendations that will be useful in transforming the peanut industry from stability to growth. We determined that in addition to peanut prices, consumers' income and young children's share of the total population, substitute snack foods such as potatoes chips and popcorn influenced peanut consumption. We also discovered that consumer perception about peanut's fat content and the increasing concern about peanut allergies affected their consumption behavior. The research used data drawn from US Census Bureau, Department of Labor Statistics, National Agricultural Statistics Services, and various industry publications. We suggest that changing the consumption trend lines in the peanut industry can be achieved through effective innovation and focused marketing of the product's health and convenience benefits.en
dc.description.advisorVincent R. Amanor-Boaduen
dc.description.degreeMaster of Agribusinessen
dc.description.departmentDepartment of Agricultural Economicsen
dc.description.levelMastersen
dc.identifier.urihttp://hdl.handle.net/2097/809
dc.language.isoen_USen
dc.publisherKansas State Universityen
dc.subjectPeanutsen
dc.subjectMature Marketsen
dc.subjectAgricultural Innovationsen
dc.subjectEntrepreneurship in Agricultureen
dc.subjectAgribusinessen
dc.subjectAgribusiness Statistical Analysisen
dc.subject.umiBusiness Administration, Marketing (0338)en
dc.subject.umiEconomics, Agricultural (0503)en
dc.subject.umiEconomics, Commerce - Business (0505)en
dc.titleTransforming mature industries into growth industries: the case of US peanutsen
dc.typeThesisen

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