The theory and practice gap in participatory communication

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Show simple item record Muturi, Nancy W. Mwangi, Samuel 2011-01-19T21:47:36Z 2011-01-19T21:47:36Z 2011-01-19
dc.description.abstract This article addresses the application of the participatory approach in a campaign that addressed gender-based violence in the Caribbean. The project brought together key funding agencies in the region and seven local women's organisations to address the increasing rate of violence against women in Jamaica. Based on information gathered qualitatively from in-depth interviews, focus group discussions and project documents, the article delineates the problems that subvert well-intentioned participatory communication projects when executed using models that otherwise sound good on paper. The article makes key contributions to participatory approach theory and practice by identifying two new areas for future studies to explore, namely the motivations and gratifications of project participants as important predictors of the success or failure of development projects, and the need to focus on a society's value system and its compatibility with the philosophical assumptions behind the participatory approach. en_US
dc.relation.uri en_US
dc.rights Permission to archive granted by Naren Chitty, Managing Editor, Journal of International Commmunication, December 14, 2010. Copyright 2010 Journal of International Communication. en_US
dc.subject Participatory communication en_US
dc.subject Gender-based violence en_US
dc.subject Qualitative research en_US
dc.subject Caribbean en_US
dc.subject Development communication en_US
dc.subject Theory application en_US
dc.title The theory and practice gap in participatory communication en_US
dc.type Article (publisher version) en_US 2009 en_US
dc.citation.epage 91 en_US
dc.citation.issue 1 en_US
dc.citation.jtitle Journal of International Communication en_US
dc.citation.spage 74 en_US
dc.citation.volume 15 en_US
dc.contributor.authoreid nmuturi en_US

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