Destination personality: how to make the metaphor simpler?

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dc.contributor.author Lin, Naiqing
dc.contributor.author Roberts, Kevin R.
dc.date.accessioned 2019-03-11T23:09:56Z
dc.date.available 2019-03-11T23:09:56Z
dc.date.issued 2019-03-11
dc.identifier.uri http://hdl.handle.net/2097/39448
dc.description Citation: Lin, N., & Roberts, K. R. (2019). Destination personality: how to make the metaphor simpler? Anatolia, 0(0), 1–12. https://doi.org/10.1080/13032917.2019.1588758
dc.description.abstract A well-established destination personality facilitates differentiation of destinations and helps to create emotional loyalty and increase repeat visitors. Although destination personality and brand marketing have become increasingly important, there is still a lack of applied research that simplifies the salient dimensions of destination personality. This study applies parsimony analysis to help establish the simplest possible determination of destination personality to identify the top destination personality traits of Kansas. Participants (N = 209) were recruited by an online marketing company, and descriptive statistics, Garrett ranking analysis, and Mann-Whitney U-tests were conducted. The top brand personalities of Kansas identified amongst all visitors included hardworking and reliable. Compared to first-time visitors, repeat visitors perceived Kansas as contemporary, outdoorsy, and less sincere.
dc.language.iso en_US
dc.relation.uri https://doi.org/10.1080/13032917.2019.1588758
dc.rights This is an Accepted Manuscript of an article published by Taylor & Francis in Anatolia on 2019-03-11, available online: https://doi.org/10.1080/13032917.2019.1588758
dc.rights.uri http://rightsstatements.org/vocab/InC/1.0/
dc.rights.uri https://authorservices.taylorandfrancis.com/sharing-your-work/
dc.subject Garrett Ranking
dc.subject Rural Tourism
dc.subject Emotional Loyalty
dc.subject First-Time Visitors
dc.subject Repeat Visitors
dc.subject Destination Personality
dc.title Destination personality: how to make the metaphor simpler?
dc.type Text
dc.date.published 2019-03-11
dc.citation.doi 10.1080/13032917.2019.1588758
dc.citation.issn 1303-2917
dc.citation.jtitle Anatolia
dc.citation Lin, N., & Roberts, K. R. (2019). Destination personality: how to make the metaphor simpler? Anatolia, 0(0), 1–12. https://doi.org/10.1080/13032917.2019.1588758
dc.description.embargo 2020-09-11
dc.description.version Article: Accepted Manuscript (AM)


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This is an Accepted Manuscript of an article published by Taylor & Francis in Anatolia on 2019-03-11, available online: https://doi.org/10.1080/13032917.2019.1588758 Except where otherwise noted, the use of this item is bound by the following: This is an Accepted Manuscript of an article published by Taylor & Francis in Anatolia on 2019-03-11, available online: https://doi.org/10.1080/13032917.2019.1588758

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