Acceptability of Dry Dog Food Visual Characteristics by Consumer Segments Based on Overall Liking: a Case Study in Poland

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dc.contributor.author Gomez Baquero, David
dc.contributor.author Koppel, Kadri
dc.contributor.author Chambers, Delores
dc.contributor.author Hołda, Karolina
dc.contributor.author Głogowski, Robert
dc.contributor.author Chambers, Edgar, IV
dc.date.accessioned 2018-07-31T20:04:09Z
dc.date.available 2018-07-31T20:04:09Z
dc.date.issued 2018-05-23
dc.identifier.uri http://hdl.handle.net/2097/39079
dc.description Citation: Gomez Baquero, D., Koppel, K., Chambers, D., Hołda, K., Głogowski, R., & Chambers, E. (2018). Acceptability of Dry Dog Food Visual Characteristics by Consumer Segments Based on Overall Liking: a Case Study in Poland. Animals, 8(6), 79. https://doi.org/10.3390/ani8060079
dc.description.abstract Sensory analysis of pet foods has been emerging as an important field of study for the pet food industry over the last few decades. Few studies have been conducted on understanding the pet owners’ perception of pet foods. The objective of this study is to gain a deeper understanding on the perception of the visual characteristics of dry dog foods by dog owners in different consumer segments. A total of 120 consumers evaluated the appearance of 30 dry dog food samples with varying visual characteristics. The consumers rated the acceptance of the samples and associated each one with a list of positive and negative beliefs. Cluster Analysis, ANOVA and Correspondence Analysis were used to analyze the consumer responses. The acceptability of the appearance of dry dog foods was affected by the number of different kibbles present, color(s), shape(s), and size(s) of the kibbles in the product. Three consumer clusters were identified. Consumers rated highest single-kibble samples of medium sizes, traditional shapes, and brown colors. Participants disliked extra-small or extra-large kibble sizes, shapes with high-dimensional contrast, and kibbles of light brown color. These findings can help dry dog food manufacturers to meet consumers’ needs with increasing benefits to the pet food and commodity industries.
dc.relation.uri https://doi.org/10.3390/ani8060079
dc.rights Attribution 4.0 International (CC BY 4.0)
dc.rights.uri https://creativecommons.org/licenses/by/4.0/
dc.subject Affective Tests
dc.subject Appearance
dc.subject Cluster Analysis
dc.subject Consumer Acceptance
dc.subject Consumer Perception
dc.subject Dry Dog Food
dc.title Acceptability of Dry Dog Food Visual Characteristics by Consumer Segments Based on Overall Liking: a Case Study in Poland
dc.type Text
dc.date.published 2018
dc.citation.doi 10.3390/ani8060079
dc.citation.issn 2076-2615
dc.citation.issue 6
dc.citation.jtitle Animals
dc.citation.volume 8
dc.description.version Article: Version of Record


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Attribution 4.0 International (CC BY 4.0) Except where otherwise noted, the use of this item is bound by the following: Attribution 4.0 International (CC BY 4.0)

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