Japanese consumers’ valuation of rice and pork from domestic, U.S., and other origins

K-REx Repository

Show simple item record

dc.contributor.author Peterson, Hikaru H.
dc.contributor.author Bernard, John C.
dc.contributor.author Fox, John A.
dc.contributor.author Peterson, Jeffrey M.
dc.date.accessioned 2014-04-28T20:55:22Z
dc.date.available 2014-04-28T20:55:22Z
dc.date.issued 2014-04-28
dc.identifier.uri http://hdl.handle.net/2097/17652
dc.description.abstract Adoption of country-of-origin-labeling (COOL) has important implications for U.S. food exports. We assess the impact of COOL on imported rice and pork for Japanese female consumers using an auction experiment. In a first round based only on taste, U.S., Japanese, and third country products were valued similarly. In a second round with information only on product origin, bids for domestic products increased while bids for U.S. and other foreign products declined. Allowing participants to taste products of known origin in a final round did not significantly change an approximate 40% valuation discount for products of U.S. origin. en_US
dc.language.iso en_US en_US
dc.relation.uri http://www.waeaonline.org/jareonline/archives/38.1%20-%20April%202013/JARE,Apr2013,pp93,Peterson.pdf en_US
dc.subject Country-of-origin labeling en_US
dc.subject Experimental auctions en_US
dc.subject Pork en_US
dc.subject Rice en_US
dc.title Japanese consumers’ valuation of rice and pork from domestic, U.S., and other origins en_US
dc.type Article (publisher version) en_US
dc.date.published 2013 en_US
dc.citation.epage 106 en_US
dc.citation.issue 1 en_US
dc.citation.jtitle Journal of Agricultural and Resource Economics en_US
dc.citation.spage 93 en_US
dc.citation.volume 38 en_US
dc.contributor.authoreid hhp en_US
dc.contributor.authoreid seanfox en_US
dc.contributor.authoreid jpeters en_US

Files in this item

This item appears in the following Collection(s)

Show simple item record

Search K-REx

Advanced Search


My Account


Center for the

Advancement of Digital