Bratkiv, Devin T.2022-06-142022-06-142018-12-26https://hdl.handle.net/2097/42287I have been in charge of running the social media accounts for K-State Admissions on Instagram and Twitter since July 2018. I would like to analyze the impact I have made on overall reach and engagement with the accounts by tracking audience, increase/ decrease in followers, amount of likes and retweets on various posts doing a semantic analysis as well by collecting comments and mentions. I would look at which posts do better than others and why, comparing buy-in with different types of content, as well as analyzing the impact time and day have on engagement. To get more diverse data, I would develop a comparison between the K-State Admissions accounts and two other competing accounts looking at schools in the Midwest and notable schools in the coastal regions to choose an adequate comparison. I would aim to present the data in a way that is easy to understand and adapt by others who follow me in this position.© The Author. This Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s).https://rightsstatements.org/vocab/InC/1.0/Text