Attention to radio advertisements: an application of selective attention theory

Bechtold, John Ivan.2015-12-312015-12-311986http://hdl.handle.net/2097/27591Call number: LD2668 .T4 1986 B42Radio advertising.Selectivity (Psychology)--Testing.Attention--Testing.Attention to radio advertisements: an application of selective attention theoryTextMasters theses