Coleman, Tara L.Pitts, JoelleFarney, TabathaMcHale, Nina2013-08-202013-08-202013-08-20http://hdl.handle.net/2097/16309This chapter examines a data-driven library website redesign and suggests informed best practices for pragmatically managing a redesign project.Citation: Pitts, J., & Coleman, T. L. (2013). The right tools for the job: Using analytics to drive design. In T. Farney & N. McHale (Eds.). Web analytics strategies for information professionals: A LITA guide (pp.131-145). Chicago : ALA TechSource.en-USWeb analyticsWeb redesignLibrary case studiesData-driven decision makingBook chapter (author version)