Putting web analytics to use creating a data driven website - Coleman, Tara L.; Pitts, Joelle (ALA TechSource, 2013)
This chapter examines a data-driven library website redesign and suggests informed best practices for pragmatically managing a redesign project.
Citation: Pitts, J., & Coleman, T. L. (2013). The right tools for the job: Using analytics to drive design. In T. Farney & N. McHale (Eds.). Web analytics strategies for information professionals: A LITA guide (pp.131-145). Chicago : ALA TechSource.
Keywords: Web analytics; Web redesign; Library case studies; Data-driven decision making