McGhee, Mara2024-08-072024-08-072024https://hdl.handle.net/2097/44429Alt-right ideology has become increasingly mainstream despite its dangerous and regressive core (Valasik and Reid, 2023). The messages circulated by alt-right public figures (politicians, influencers, etc.) are often self-described as anti-woke and spread harmful ideology with the focus of oppressing marginalized groups or incite violence either directly or indirectly. One of the groups targeted by the alt-right are women. However, there are women who still consume alt-right media despite the harm it causes. This study will apply Uses and Gratifications Theory to examine why everyday people, especially women, consume alt-right media and the role parasocial relationships play in alt-right media consumption.en-US© the author. This Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s).http://rightsstatements.org/vocab/InC/1.0/Alt-rightParasocial relationshipsUses and Gratifications TheoryMediaThesis