Taylor, Hannah2021-04-142021-04-142021https://hdl.handle.net/2097/41359Alternative protein options have been gaining popularity, motivated by increasing concerns over environmental sustainability and animal welfare. The growth in plant-based protein consumption has led to questions about how these new products might affect the beef industry. Using survey data from the Meat Demand Monitor, I evaluate factors that affect the consumption of beef and plant-based proteins and project how changing demographics might affect future protein consumption. The results show that consumption of plant-based protein and beef are not exclusive from one another. Additionally, growth in plant-based proteins need not come at the expense of the beef industry. As the U.S. population increases, expanding protein demand allows room for both beef and plant-based protein consumption to grow.en-US© the author. This Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s).http://rightsstatements.org/vocab/InC/1.0/Meat demandBeef consumptionPlant-based proteinsThesis