Koehle, Joseph E. Jr2011-08-112011-08-112011-08-11http://hdl.handle.net/2097/12010Social Identity Theory has long held that group affiliation plays a predominant role in how we interact with others and the types of communication strategies that we deploy. Traditional scholarship on Computer Mediated Communication maintains an excessively interpersonal focus, detracting from its ability to theorize intergroup communication and conflict. This research study, conducted at the Internet bulletin board Americanwx.com, investigates the role that group identity plays in the everyday discourse of online message boards. In an ethnographic study spanning the course of 8 months and thousands of exchanges, research found that the structure of message boards themselves is implicated in the formation and maintenance of groups, and that once formed, groups tend to act in a manner that is consistent with Social Identity Theory.en-US© the author. This Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s).http://rightsstatements.org/vocab/InC/1.0/Virtual communitiesIntergroup communicationComputer mediated communicationThesisCommunication (0459)