Wesch, Michael2010-10-072010-10-072010-10-07http://hdl.handle.net/2097/6302New media not only introduce new ways for us to express ourselves, but also new forms of self-awareness—new ways to reflect on who we are and how we relate to others. This article analyzes the experiences of self-awareness generated by creating, viewing, and responding to deeply personal, unaddressed vlogs on YouTube. Using a symbolic interactionist framework, it is argued that the globally connected, recording webcam linking privatized spaces creates a context for sharing profound moments of self-refl ection and for creating connections that are experienced as profoundly deep yet remain ephemeral and loose.YouTubeNew mediaGoffmanSelf-awarenessWebcamOnline videoSelfAnthropologyEthnographyArticle (publisher version)