Nehm, Eric2015-11-192015-11-192015-12-01http://hdl.handle.net/2097/20545The purpose of this study was to take a closer look at the use of advanced statistics in Major League Baseball (MLB) radio broadcasts and the possible effects usage could have on the roles of MLB broadcasters. This study used a theoretical framework supported by role theory and diffusion of innovations theory. The study employed in-depth interviews of eight MLB radio broadcasters to get a better understanding of the broadcasters’ thoughts on the value of advanced statistics, how using advanced statistics could affect their role as a broadcaster, the factors that influence the potential inclusion of advanced statistics in their broadcasts, and ultimately, whether broadcasters perceived advanced statistics as a trend or a fad. The interviews revealed a number of things about the baseball broadcasting industry with disagreements appearing in regards to techniques in using advanced statistics in broadcasts and the value of advanced statistics to listeners. Despite the disagreements, the most important finding was the unanimous belief that advanced statistics are not a fad, but rather something that will remain a part of baseball broadcasts going forward.en-US© the author. This Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s).http://rightsstatements.org/vocab/InC/1.0/sports broadcastingbroadcastingbroadcasting rolesadvanced statisticssabermetricssports broadcast contentThesisMass Communications (0708)