Defining and quantifying Certified Angus Beef ® brand consumer demand

Zimmerman, Lance C.Schroeder, Ted C.2011-11-072011-11-072011-11-07http://hdl.handle.net/2097/13074Certified Angus Beef (CAB)Beef demandConsumer preferencesDemand elasticityBrand loyaltyDefining and quantifying Certified Angus Beef ® brand consumer demandOther