Measuring the benefits to advertising under monopolistic competition
| dc.citation.epage | 155 | en_US |
| dc.citation.issue | 1 | en_US |
| dc.citation.jtitle | Journal of Agricultural and Resource Economics | en_US |
| dc.citation.spage | 144 | en_US |
| dc.citation.volume | 37 | en_US |
| dc.contributor.author | Boland, Michael A. | |
| dc.contributor.author | Crespi, John M. | |
| dc.contributor.author | Silva, Jena | |
| dc.contributor.author | Xia, Tian | |
| dc.contributor.authoreid | jcrespi | en_US |
| dc.contributor.authoreid | tianxia | en_US |
| dc.date.accessioned | 2012-06-22T13:28:39Z | |
| dc.date.available | 2012-06-22T13:28:39Z | |
| dc.date.issued | 2012-06-22 | |
| dc.date.published | 2012 | en_US |
| dc.description.abstract | This paper determines the benefits and costs of firm-level advertising in a monopolistically competitive industry. The model is useful in an environment in which firm-level costs may be absent or imprecise. The empirical example uses data on the advertising for a new line of prune snacks by Sunsweet Growers between 2008 and 2010, revealing average benefit-cost estimates from $1.26 to $4.35 for every dollar allocated to the new product line. | en_US |
| dc.identifier.uri | http://hdl.handle.net/2097/13949 | |
| dc.relation.uri | http://purl.umn.edu/122308 | en_US |
| dc.rights | Permission to archive granted by the Journal of Agricultural and Resource Economics, June 13, 2012. | en_US |
| dc.subject | Advertising | en_US |
| dc.subject | Benefit-cost analysis | en_US |
| dc.subject | Industrial organization | en_US |
| dc.subject | Monopolistic competition | en_US |
| dc.subject | Agricultural marketing | en_US |
| dc.title | Measuring the benefits to advertising under monopolistic competition | en_US |
| dc.type | Article (publisher version) | en_US |
