Le Pen and the FN: an analysis of France's changing populism

dc.contributor.authorPierce, Marlene Kathryn Lee
dc.date.accessioned2019-08-13T19:38:27Z
dc.date.available2019-08-13T19:38:27Z
dc.date.graduationmonthAugusten_US
dc.date.issued2019-08-01
dc.date.published2019en_US
dc.description.abstractAfter her defeat in 2016 French presidential election, Marine Le Pen would not back down from the political spotlight. Instead, Le Pen would utilize the momentum she gained during the election to solidify herself as a formidable political figure and take her party to the next level. Nearly a year after her defeat she would give a speech in Lyon, France that establishes her place in the political milieu by rebranding her party from the Front National to Rassemblement National, or translated, National Rally. This thesis examines Marine Le Pen’s Lyonnaise address. Using a mixed method of Leff’s rhetorical reading, ideological criticism, and elements of visual and presidential rhetorical methods, this thesis examines two main themes in Le Pen’s Lyonnaise address: 1) a shift in focus from Jean-Marie to Marine Le Pen utilizing the persona of each and 2) an internationalizing of the previously nationalistic Front National. This analysis thus offers a detailed depiction of how populism is defined and redefined. As well, it clarifies the contours of populism encapsulated by the FN. The thesis then looks at the history of the FN party in context of how the persona of its leaders shaped the party’s advocacy. Finally, the last thing that is examined is the ways in which this speech indicates an internationalizing FN and then the thesis offers broader implications and conclusions. This work offers important insight to how populist parties, which are notoriously volatile in their support, can stabilize and grow. It also highlights an increasing shift in isolated populist groups shifting their scope and operating on an international level. This research can add to existing literature and offer a unique look into a previously untranslated artifact.en_US
dc.description.advisorHeather Woodsen_US
dc.description.degreeMaster of Artsen_US
dc.description.departmentDepartment of Communication Studiesen_US
dc.description.levelMastersen_US
dc.identifier.urihttp://hdl.handle.net/2097/40040
dc.language.isoenen_US
dc.subjectPopulismen_US
dc.subjectMarine Le Penen_US
dc.subjectTransnational Populismen_US
dc.subjectPersonaen_US
dc.subjectRhetorical Readingen_US
dc.titleLe Pen and the FN: an analysis of France's changing populismen_US
dc.typeThesisen_US

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