Libraries
Simple item page
dc.citation.doi10.1016/j.chb.2011.11.015en_US
dc.citation.epage687en_US
dc.citation.issue2en_US
dc.citation.jtitleComputers in Human Behavioren_US
dc.citation.spage683en_US
dc.citation.volume28en_US
dc.contributor.authorNettelhorst, Stephen C.
dc.contributor.authorBrannon, Laura A.
dc.contributor.authoreidlbrannonen_US
dc.contributor.authoreidsnettelhen_US
dc.date.accessioned2012-05-14T14:56:15Z
dc.date.available2012-05-14T14:56:15Z
dc.date.issued2012-03-01
dc.date.published2012en_US
dc.description.abstractThe purpose of this study was to assess the effect of advertisement choice on individuals’ subsequent attention towards the advertisement. Participants in this study decided which type of advertisement to watch or they were not given a choice. Results of the study showed that advertisement choice significantly influenced female participants’ subsequent attention towards the advertisement but not males’. This effect suggests that this marketing technique should be used in specific situations to target women predominately. These include marketing products predominately or universally used by females or during shows which are viewed by a large number of females.en_US
dc.identifier.urihttp://hdl.handle.net/2097/13822
dc.relation.urihttps://doi.org/10.1016/j.chb.2011.11.015en_US
dc.rightsThis Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s).
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/
dc.subjectAdvertisement choiceen_US
dc.subjectSex differencesen_US
dc.subjectAttentionen_US
dc.subjectSelective exposureen_US
dc.titleThe effect of advertisement choice on attentionen_US
dc.typeArticle (author version)en_US

Files

Original bundle

Now showing 1 - 1 of 1
Thumbnail Image
Name:
BrannonCIHB2012.pdf
Size:
298.63 KB
Format:
Adobe Portable Document Format
Download

License bundle

Now showing 1 - 1 of 1
Thumbnail Image
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description:
Download

Collections

Psychological Sciences Faculty Research and Publications
facebook
twitter
youtube

Open Publishing Exchange

K-State Libraries

1117 Mid-Campus Drive North, Manhattan, KS 66506

785-532-3514|ope@k-state.edu