Podcast use motivations and patterns among college students

dc.contributor.authorChung, Mun-Young
dc.date.accessioned2008-05-14T16:06:17Z
dc.date.available2008-05-14T16:06:17Z
dc.date.graduationmonthMay
dc.date.issued2008-05-14T16:06:17Z
dc.date.published2008
dc.description.abstractDespite its increasing use and potential benefits for college education, podcasts have been little studied in the literature of the use and gratifications theory. To explore podcasts use among college students, this study investigated their motivations to use and their use behavior/attitude with respect to the medium. Based on a survey sample of 636 college students at a Midwestern university, this study found that students may have six motivations for podcasts: 1) Voyeurism/Social interaction/Companionship, 2) Entertainment/Relaxation/Arousal, 3) Education/Information, 4) Pastime/Escape, 5) Habit, and 6) Convenience. Of the six identified motivations, Education/Information clearly showed that podcasts have become widely used among students as an appealing medium for their school work. Moreover, as similar as the cellular phone study, this study identified a Fashion motivation for podcasts use. Lastly, this study found and discussed noticeable differences and similarities between podcasts and television regarding users' motivations, the interrelationships among motivations, and the predictive relationships between motivations and use behavior/attitude.
dc.description.advisorSeong-Hun Yun
dc.description.degreeMaster of Science
dc.description.departmentDepartment of Journalism and Mass Communications
dc.description.levelMasters
dc.identifier.urihttp://hdl.handle.net/2097/761
dc.language.isoen_US
dc.publisherKansas State University
dc.rights© the author. This Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s).
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/
dc.subjectPodcasts
dc.subjectCollege students
dc.subjectUses and gratifications
dc.subjectMotivation
dc.subjectBehavior
dc.subjectAttitude
dc.subject.umiEducation, Technology (0710)
dc.subject.umiMass Communications (0708)
dc.titlePodcast use motivations and patterns among college students
dc.typeThesis

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