Evaluation of product support sources

dc.contributor.authorMosier, Joseph
dc.date.accessioned2017-06-27T15:27:14Z
dc.date.available2017-06-27T15:27:14Z
dc.date.graduationmonthAugusten_US
dc.date.issued2014-08-01en_US
dc.date.published2014en_US
dc.description.abstractCompanies must weigh the trade-offs of support strategies and choose between the effectiveness of meeting customer expectations and the cost of implementing product support tools and services. These support strategies can be critical to the success of a company and therefore, must provide efficient problem resolution in order to meet the satisfaction of the customer and retailer. This thesis reviews survey data collected from a large agricultural equipment company’s retailers on their satisfaction of product support tools and services provided by the company, and how the retailers utilize these product support tools and services when attempting to resolve a product issue. This evaluation of a company’s product support strategy leads to the identification of potential solutions to help maximize the efficiency of the problem resolution process, as well as minimize the opportunity costs and financial costs of product support sources.en_US
dc.description.advisorKevin P. Gwinneren_US
dc.description.degreeMaster of Agribusinessen_US
dc.description.departmentDepartment of Agricultural Economicsen_US
dc.description.levelMastersen_US
dc.identifier.urihttp://hdl.handle.net/2097/35742
dc.language.isoen_USen_US
dc.publisherKansas State Universityen
dc.subjectDealer surveyen_US
dc.subjectSatisfactionen_US
dc.subjectProduct supporten_US
dc.titleEvaluation of product support sourcesen_US
dc.typeThesisen_US

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