Can Neural Activation in Dorsolateral Prefrontal Cortex Predict Responsiveness to Information? An Application to Egg Production Systems and Campaign Advertising
| dc.citation.doi | 10.1371/journal.pone.0125243 | |
| dc.citation.issn | 1932-6203 | |
| dc.citation.issue | 5 | |
| dc.citation.jtitle | PLoS One | |
| dc.citation.spage | 15 | |
| dc.citation.volume | 10 | |
| dc.contributor.author | McFadden, B. R. | |
| dc.contributor.author | Lusk, J. L. | |
| dc.contributor.author | Crespi, John M. | |
| dc.contributor.author | Cherry, J. B. C. | |
| dc.contributor.author | Martin, L. E. | |
| dc.contributor.author | Aupperle, R. L. | |
| dc.contributor.author | Bruce, A. S. | |
| dc.contributor.authoreid | jcrespi | |
| dc.date.accessioned | 2016-03-30T01:45:00Z | |
| dc.date.available | 2016-03-30T01:45:00Z | |
| dc.date.published | 2015 | |
| dc.description | Citation: McFadden, B. R., Lusk, J. L., Crespi, J. M., Cherry, J. B. C., Martin, L. E., Aupperle, R. L., & Bruce, A. S. (2015). Can Neural Activation in Dorsolateral Prefrontal Cortex Predict Responsiveness to Information? An Application to Egg Production Systems and Campaign Advertising. Plos One, 10(5), 15. doi:10.1371/journal.pone.0125243 | |
| dc.description | Consumers prefer to pay low prices and increase animal welfare; however consumers are typically forced to make tradeoffs between price and animal welfare. Campaign advertising (i.e., advertising used during the 2008 vote on Proposition 2 in California) may affect how consumers make tradeoffs between price and animal welfare. Neuroimaging data was used to determine the effects of brain activation in dorsolateral prefrontal cortex (dlPFC) on choices making a tradeoff between price and animal welfare and responsiveness to campaign advertising. Results indicated that activation in the dlPFC was greater when making choices that forced a tradeoff between price and animal welfare, compared to choices that varied only by price or animal welfare. Furthermore, greater activation differences in right dlPFC between choices that forced a tradeoff and choices that did not, indicated greater responsiveness to campaign advertising. | |
| dc.identifier.uri | http://hdl.handle.net/2097/32214 | |
| dc.relation.uri | https://doi.org/10.1371/journal.pone.0125243 | |
| dc.rights | Attribution 4.0 International (CC BY 4.0) | |
| dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | |
| dc.subject | Transcranial Magnetic Stimulation | |
| dc.subject | Decision-Making | |
| dc.subject | Orbitofrontal | |
| dc.subject | Cortex | |
| dc.subject | Responses | |
| dc.subject | Brain | |
| dc.title | Can Neural Activation in Dorsolateral Prefrontal Cortex Predict Responsiveness to Information? An Application to Egg Production Systems and Campaign Advertising | |
| dc.type | Article |
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