Are all GMOs the same? Consumer acceptance of cisgenic rice in India

dc.citation.doi10.1111/pbi.12442
dc.citation.epage7
dc.citation.issn1467-7644
dc.citation.issue1
dc.citation.jtitlePlant Biotechnology Journal
dc.citation.spage4
dc.citation.volume14
dc.contributor.authorShew, A. M.
dc.contributor.authorNalley, L. L.
dc.contributor.authorDanforth, D. M.
dc.contributor.authorDixon, B. L.
dc.contributor.authorNayga, R. M.
dc.contributor.authorDelwaide, A. C.
dc.contributor.authorValent, Barbara
dc.contributor.authoreidbvalent
dc.date.accessioned2016-09-20T16:54:52Z
dc.date.available2016-09-20T16:54:52Z
dc.date.issued2015-08-04
dc.date.published2016
dc.descriptionCitation: Shew, A. M., Nalley, L. L., Danforth, D. M., Dixon, B. L., Nayga, R. M., Delwaide, A. C., & Valent, B. (2016). Are all GMOs the same? Consumer acceptance of cisgenic rice in India. Plant Biotechnology Journal, 14(1), 4-7. doi:10.1111/pbi.12442
dc.description.abstractIndia has more than 215 million food-insecure people, many of whom are farmers. Genetically modified (GM) crops have the potential to alleviate this problem by increasing food supplies and strengthening farmer livelihoods. For this to occur, two factors are critical: (i) a change in the regulatory status of GM crops, and (ii) consumer acceptance of GM foods. There are generally two classifications of GM crops based on how they are bred: cisgenically bred, containing only DNA sequences from sexually compatible organisms; and transgenically bred, including DNA sequences from sexually incompatible organisms. Consumers may view cisgenic foods as more natural than those produced via transgenesis, thus influencing consumer acceptance. This premise was the catalyst for our study-would Indian consumers accept cisgenically bred rice and if so, how would they value cisgenics compared to conventionally bred rice, GM-labelled rice and 'no fungicide' rice? In this willingness-to-pay study, respondents did not view cisgenic and GM rice differently. However, participants were willing-to-pay a premium for any aforementioned rice with a 'no fungicide' attribute, which cisgenics and GM could provide. Although not significantly different (P = 0.16), 76% and 73% of respondents stated a willingness-to-consume GM and cisgenic foods, respectively.
dc.description.versionArticle: Version of Record
dc.identifier.urihttp://hdl.handle.net/2097/33968
dc.relation.urihttps://doi.org/10.1111/pbi.12442
dc.rights© Society for Experimental Biology, Association of Applied Biologists and John Wiley & Sons Ltd
dc.rights.urihttps://onlinelibrary.wiley.com/page/journal/14677652/homepage/permissions.html
dc.rights.urihttps://authorservices.wiley.com/author-resources/Journal-Authors/licensing/open-access-agreements.html
dc.subjectCisgenesis
dc.subjectGenetically Modified Organisms
dc.subjectConsumer Acceptance
dc.subjectRice
dc.subjectFood Security
dc.subjectIndia
dc.titleAre all GMOs the same? Consumer acceptance of cisgenic rice in India
dc.typeText

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