This thesis highlighted CA self-help books and their advertising to understand the underlying ideologies that can be found. This research creates an understanding of these books’ framing and evaluated future implications of recognizing the ideological and metaphorical knowledge of CA literature. This thesis examined the framing of three CA self-help books: Gary Genard’s Fearless Speaking, Feedback, and other dirty words by M. Tamra and Laura Dowling Grealish and How to conquer the fear of public speaking & other coronary threats by Max Issaacson. Finding a reoccurring theme of Fear and prosses vs action. As well as smaller themes found within each text. This research illuminated the inherent problems with the current cross sections of CA interventions and self-help literature.
