Dialogic communication with volunteers at Rocky Mountain National Park: a case study

Date

2019-08-01

Journal Title

Journal ISSN

Volume Title

Publisher

Abstract

This report uses a theoretical basis, dialogic communication theory, for analyzing Rocky Mountain National Park’s relationship building efforts through public relations. In particular, this report analyzes how the park communicates dialogically with its internal volunteer public by utilizing a case study approach. Practical recommendations are posed for the park’s volunteer supervisors, as well as theoretical implications related to dialogic communication and volunteer communication. Suggestions for future research and report limitations are also discussed.

Description

Keywords

Volunteer, Dialogic communication, Public relations, National park

Graduation Month

August

Degree

Master of Science

Department

Department of Journalism and Mass Communications

Major Professor

Barbara DeSanto; Raluca Cozma

Date

2019

Type

Report

Citation