Evaluation of product support sources

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dc.contributor.author Mosier, Joseph
dc.date.accessioned 2017-06-27T15:06:45Z
dc.date.available 2017-06-27T15:06:45Z
dc.date.issued 2014-05-01 en_US
dc.identifier.uri http://hdl.handle.net/2097/35741
dc.description.abstract Companies must weigh the trade-offs of support strategies and choose between the effectiveness of meeting customer expectations and the cost of implementing product support tools and services. These support strategies can be critical to the success of a company and therefore, must provide efficient problem resolution in order to meet the satisfaction of the customer and retailer. This thesis reviews survey data collected from a large agricultural equipment company’s retailers on their satisfaction of product support tools and services provided by the company, and how the retailers utilize these product support tools and services when attempting to resolve a product issue. This evaluation of a company’s product support strategy leads to the identification of potential solutions to help maximize the efficiency of the problem resolution process, as well as minimize the opportunity costs and financial costs of product support sources. en_US
dc.language.iso en_US en_US
dc.publisher Kansas State University en
dc.subject Dealer survey en_US
dc.subject Satisfaction en_US
dc.subject Product support en_US
dc.title Evaluation of product support sources en_US
dc.type Thesis en_US
dc.description.degree Master of Agribusiness en_US
dc.description.level Masters en_US
dc.description.department Department of Agricultural Economics en_US
dc.description.advisor Kevin P. Gwinner en_US
dc.date.published 2014 en_US
dc.date.graduationmonth May en_US
dc.date.modified 2018-05-14

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