Roundup is the major beef cattle education and outreach event sponsored by the Agricultural
Research Center–Hays. The purpose is to communicate timely, applicable research information to producers and
extension personnel. The research program of the Agricultural Research Center–Hays is dedicated to serving
the people of Kansas by developing new knowledge and technology to stabilize and sustain
long-term production of food and fiber in a manner consistent with conservation of
natural resources, protection of the environment, and assurance of food safety. Primary
emphasis is on production efficiency through optimization of inputs in order to increase
profit margins for producers in the long term.