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From firm-controlled to consumer-contributed: consumer co-production of personal media marketing communication

Bacile, Todd J.; Ye, Christine; Swilley, Esther L. (2014-09-19)

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Author
- Bacile, Todd J. (1)
- Swilley, Esther L. (1)
- Ye, Christine (1)
Subject
- Co-produced communication (1)
- Consumer-contributed media (1)
- Direct marketing (1)
- Personal media (1)
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Date Issued
- 2014 (1)
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