Intergroup communication in online communities: an analysis of

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Show simple item record Koehle, Joseph E. Jr 2011-08-11T20:19:00Z 2011-08-11T20:19:00Z 2011-08-11
dc.description.abstract Social Identity Theory has long held that group affiliation plays a predominant role in how we interact with others and the types of communication strategies that we deploy. Traditional scholarship on Computer Mediated Communication maintains an excessively interpersonal focus, detracting from its ability to theorize intergroup communication and conflict. This research study, conducted at the Internet bulletin board, investigates the role that group identity plays in the everyday discourse of online message boards. In an ethnographic study spanning the course of 8 months and thousands of exchanges, research found that the structure of message boards themselves is implicated in the formation and maintenance of groups, and that once formed, groups tend to act in a manner that is consistent with Social Identity Theory. en_US
dc.language.iso en_US en_US
dc.publisher Kansas State University en
dc.subject Virtual communities en_US
dc.subject Intergroup communication en_US
dc.subject Computer mediated communication en_US
dc.title Intergroup communication in online communities: an analysis of en_US
dc.type Thesis en_US Master of Arts en_US
dc.description.level Masters en_US
dc.description.department Department of Communication Studies, Theatre and Dance en_US
dc.description.advisor Timothy R. Steffensmeier en_US
dc.subject.umi Communication (0459) en_US 2011 en_US August en_US

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