The shape of things: magazine ads and the female body ideal

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Show simple item record Christner, Rebecca 2008-05-20T15:44:33Z 2008-05-20T15:44:33Z 2008-05-20T15:44:33Z
dc.description.abstract Recent research on magazine advertisements, for the most part, has examined race in terms of representation and gender in terms of stereotypical social roles and objectification. Very few content analyses have been done regarding the depictions of women in terms of specific body types portrayed in the advertising content of women's and teen magazines. In addition, very few, if any, studies have examined women's and teen's magazine advertisements for the presence of gender and racial stereotypes, overt sexuality, and depictions of a body ideal. This content analysis of six mainstream women's magazines explores the existence of all those variables and puts them in context with one another, examining the implications for what these advertisements say about our society. Specifically, this study focuses on the portrayals of women in women's and teen magazines, where previous studies have examined portrayals of women in general magazines or men's magazines, but no focus has been put on teen magazines or specifically women's magazines. Major findings include the obvious suggestions of specific body ideals for women and teens of different racial backgrounds, perpetuation of social role expectations and social stereotypes, and lack of sexual imagery prevalence in women's and teen magazines. en
dc.language.iso en_US en
dc.publisher Kansas State University en
dc.subject Advertising en
dc.subject Women's magazines en
dc.subject Teen magazines en
dc.subject Body image en
dc.subject Stereotypes en
dc.subject Body ideal en
dc.title The shape of things: magazine ads and the female body ideal en
dc.type Thesis en Master of Science en
dc.description.level Masters en
dc.description.department Department of Journalism and Mass Communications en
dc.description.advisor Robert W. Meeds en
dc.subject.umi Journalism (0391) en
dc.subject.umi Mass Communications (0708) en
dc.subject.umi Women's Studies (0453) en 2008 en May en

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