A stakeholder perspective of corporate social responsibility

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dc.contributor.author Otis, Esther
dc.date.accessioned 2010-12-16T21:58:18Z
dc.date.available 2010-12-16T21:58:18Z
dc.date.issued 2010-12-16
dc.identifier.uri http://hdl.handle.net/2097/7016
dc.description.abstract The adoption of a corporate social responsibility (CSR) policy affords a company with the opportunity to engage with stakeholders in a manner that is not necessarily tied directly to a company’s business as usual. CSR research has burgeoned in the last several decades, keeping pace with companies worldwide and their steady incorporation of CSR policies into their business models. To that end, research has been primarily focused on CSR policy perception from external stakeholders or managers. This research project examines the sensemaking processes related to an environmental sustainability-related CSR policy among a diverse group of internal stakeholders at a mid-sized electric utility company. An analysis of the data suggests that hierarchical divisions of employees are non-existent when the CSR policy is enduring, consistent, and upholds company values. Moreover, employee enactment of CSR policies operates as a mechanism whereby employees internalize the promoted corporate values. Such environmental CSR policies tacitly reinforce an organization’s cultural values among its employees. Additionally, environmentally sustainable CSR policies supported by environmentally exhausting companies induce a minimal justification hypothesis when dissonance is present between the nature of a company’s industry and practices related to sustaining the environment. en_US
dc.language.iso en_US en_US
dc.publisher Kansas State University en
dc.subject Corporate Social Responsibility en_US
dc.subject environmental sustainability en_US
dc.subject stakeholder theory en_US
dc.subject organizational values en_US
dc.title A stakeholder perspective of corporate social responsibility en_US
dc.type Thesis en_US
dc.description.degree Master of Arts en_US
dc.description.level Masters en_US
dc.description.department Department of Communication Studies, Theatre, and Dance en_US
dc.description.advisor Nicole M. Laster en_US
dc.subject.umi Speech Communication (0459) en_US
dc.date.published 2010 en_US
dc.date.graduationmonth December en_US

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