Browsing Hospitality Management Faculty Research and Publications by Subject "Emotional Loyalty"

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Browsing Hospitality Management Faculty Research and Publications by Subject "Emotional Loyalty"

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  • Lin, Naiqing; Roberts, Kevin R. (2019-03-11)
    A well-established destination personality facilitates differentiation of destinations and helps to create emotional loyalty and increase repeat visitors. Although destination personality and brand marketing have become ...

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