Successful aging conceptualization and long-term care: a comparative content analysis of brochure advertising perspective

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dc.contributor.author John, Nicole L.
dc.date.accessioned 2010-08-13T14:38:08Z
dc.date.available 2010-08-13T14:38:08Z
dc.date.issued 2010-08-13T14:38:08Z
dc.identifier.uri http://hdl.handle.net/2097/4632
dc.description.abstract This study provided an exploratory qualitative analysis of printed brochures to evaluate the conceptualization of successful aging. Data was collected from a sample of 39 printed brochures derived from Kansas Department on Aging Directory (KDAD) of Adult Care Homes 2009. Content analysis methodology was employed to investigate how these brochures reflect the core elements of successful aging as constructed in the gerontological literature (Rowe and Kahn’s and Baltes and Baltes), as well as compare across the ‘traditional’ and ‘culture-change’ models. Other variables of ‘licensure classification’, ‘residency cost’ and ‘gender’ were explored. An overall perspective indicated several brochures met the core elements of successful aging delineated by the literature. In most cases, these elements showed no significance difference for brochures representing facilities by model types, licensure classifications, residency cost and by the demographic of gender. en_US
dc.language.iso en_US en_US
dc.publisher Kansas State University en
dc.subject Successful aging en_US
dc.subject Long term care en_US
dc.subject Content analysis en_US
dc.title Successful aging conceptualization and long-term care: a comparative content analysis of brochure advertising perspective en_US
dc.type Thesis en_US
dc.description.degree Master of Arts en_US
dc.description.level Masters en_US
dc.description.department Department of Sociology, Anthropology, and Social Work en_US
dc.description.advisor Laszlo Kulcsar en_US
dc.subject.umi Gerontology (0351) en_US
dc.date.published 2010 en_US
dc.date.graduationmonth August en_US


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