K-State Alumni Association: neat/marketing recent graduate retention analysis

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dc.contributor.author Hobbs, Brittani
dc.date.accessioned 2010-05-11T19:00:25Z
dc.date.available 2010-05-11T19:00:25Z
dc.date.issued 2010-05-11T19:00:25Z
dc.identifier.uri http://hdl.handle.net/2097/4146
dc.description.abstract The K-State Alumni Association has the highest percentage of graduates in the Big 12 who are members of the association. As a result, there is a strong network of alumni spanning more than 150,000 living alumni internationally and throughout the United States. This project seeks to utilize the relationship management theory to review current marketing strategies and develop new strategies to increase retention rates of alumni to the association after their one free year of membership, a gift provided to undergraduate students by their perspective college. The focus of the relationship management theory is about building personal relationships, which is in line with the K-State Alumni Association’s mission statement, “Enhancing our Kansas State University family through lifelong involvement.” The recommendations were created to assist the efforts of the Alumni Association to continue to reach out to alumni to meet them where they are at by utilizing media and new programs. en_US
dc.description.sponsorship K-State Alumni Association en_US
dc.language.iso en_US en_US
dc.publisher Kansas State University en
dc.subject Alumni en_US
dc.subject K-State Alumni Association en_US
dc.subject Recent Graduates en_US
dc.title K-State Alumni Association: neat/marketing recent graduate retention analysis en_US
dc.type Report en_US
dc.description.degree Master of Science en_US
dc.description.level Masters en_US
dc.description.department Department of Journalism and Mass Communications en_US
dc.description.advisor Robert C. Pearce en_US
dc.subject.umi Journalism (0391) en_US
dc.date.published 2010 en_US
dc.date.graduationmonth May en_US

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