Browsing K-State Electronic Theses, Dissertations, and Reports: 2004 - by Author "Park, Seunghyun "Brian""

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Browsing K-State Electronic Theses, Dissertations, and Reports: 2004 - by Author "Park, Seunghyun "Brian""

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  • Park, Seunghyun "Brian" (Kansas State University, 2016-08-01)
    Offering memorable experiences to customers is an effective marketing strategy in hospitality and tourism. However, the effects of memorable experiences have remained largely unexamined. Two research models were proposed ...

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