Browsing K-State Electronic Theses, Dissertations, and Reports: 2004 - by Author "Kang, Hannah"

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Stigma reducing components of direct-to-consumer advertising: theory-driven content analysis of print direct-to-consumer advertising

Kang, Hannah (Kansas State University, 2009-05-04)

Since the Food and Drug Administration (FDA) relaxed regulations on broadcast DTC advertising in 1997, DTC advertising has become a prominent part of public health communication. The purpose of this study is to assess the ...