Browsing K-State Electronic Theses, Dissertations, and Reports: 2004 - by Author "Kandiraju, Gayathri"

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Investigating the influence of perceived characteristics of innovation on the relationship between knowledge, attitudes and purchase intention towards eco-conscious apparel

Kandiraju, Gayathri (Kansas State University, 2014-11-21)

The relationship between knowledge, attitudes and behavior has been a subject of interest for researchers for several decades in various fields of study. However, an inconsistency has been found from one study to another ...