First Watch Franchise Expansion Proposal

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dc.contributor.author Webb, Caitlyn
dc.contributor.author Knutson, Connor
dc.contributor.author Gamble, Tia
dc.date.accessioned 2017-06-01T15:31:09Z
dc.date.available 2017-06-01T15:31:09Z
dc.identifier.uri http://hdl.handle.net/2097/35606
dc.description Citation: Webb, C., Knutson, C., Gamble, T. (2017). First Watch Franchise Expansion Proposal. Unpublished manuscript, Kansas State University, Manhattan, KS.
dc.description Kirmser Undergraduate Research Award - Individual Non-Freshman category, grand prize
dc.description.abstract Our research team elected to analyze the profitability and marketability of expanding First Watch Daytime Café to Manhattan, Kansas, through market, competitive, and growth analyses. The market analysis utilizes primary data from a questionnaire and focus group to identify 1) the makeup of local consumer, 2) the demand present for Daytime Eatery restaurants and, 3) the common expectations shared by all consumers. The market analysis focuses on two primary factors: consumer feedback on the top three Daytime Eatery restaurants in Manhattan and consumer demand for the expansion of First Watch into the Flint Hills region. The competitor analysis implements a SWOT analysis to identify local competitor Strengths and Weaknesses and environmental Opportunities and Threats. The demand for consistent customer service is an example of an untapped opportunity that First Watch could leverage to achieve successful market entry. Additionally, increases in consumer demand and insufficient producer supply in the current Daytime Eatery market produce an inefficient market shortage. This shortage equates potential profit for First Watch, should they enter the market. The growth analysis is based on internal intelligence collected from interviews with managers of the top three local Daytime Eatery establishments. The managerial assessment is compiled into three sections: location, atmosphere, and customer service. Each of these areas bears significant impact on the presence of the restaurant in the Manhattan community. Through creating an efficient strategy based on the data and information collected in this report, the First Watch Leadership Team will be able to effectively diagnose the numerous environmental and company-specific factors that make investment in the Flint Hills regions profitable. The use and application of the three analyses in this report will enable First Watch Daytime Eatery to successfully enter and establish a strong competitive advantage in the Manhattan, Kansas, daytime eatery market.
dc.publisher Kansas State University. K-State Libraries
dc.rights This Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s).
dc.rights.uri http://rightsstatements.org/vocab/InC/1.0/
dc.subject Daytime eatery
dc.subject First Watch
dc.subject Entrepreneurship
dc.subject Business expansion
dc.subject Economic development
dc.subject Consumerism
dc.title First Watch Franchise Expansion Proposal
dc.type Text
dc.description.advisor Maggie Borders
dc.date.published 2017
dc.contributor.authoreid caitlynrwebb
dc.contributor.authoreid cgknutson
dc.contributor.authoreid tiagamble
dc.description.course Written Communication for the Workplace: ENGL 417
dc.contributor.kstate Webb, Caitlyn


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This Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s). Except where otherwise noted, the use of this item is bound by the following: This Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s).

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