Factors influencing appearance appeals for decreasing unsafe tanning behaviors

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dc.contributor.author Entringer, Aaron
dc.date.accessioned 2017-03-03T21:11:21Z
dc.date.available 2017-03-03T21:11:21Z
dc.date.issued 2017-05-01 en_US
dc.identifier.uri http://hdl.handle.net/2097/35265
dc.description.abstract In a two-study thesis, the current project compares the effectiveness of various messages aimed at reducing unsafe high-end tanning behaviors. Study 1 used messages focused on either the appearance or health consequences of tanning in an effort to reduce the intention of unsafe high-end tanning behaviors. The results indicated that participants did not differ in their high-end sun tanning frequencies as a result of the message condition, but that there was an interaction effect between message type and gender, such that appearance messages were most effective at reducing unsafe tanning behaviors for females. However, upon further examination of the appearance messages, it was noted that there were two primary aspects of appearance content that were present: aging and blemishes. Therefore, Study 2 examined whether the gender effect that was present in Study 1 was being driven by either the aging or blemish content of the messages. Surprisingly, it was found in Study 2 that aging messages were more effective on male participants than female participants at reducing intention of unsafe high-end tanning behaviors. Additionally, it was found in Study 2 that graphic images effectively decreased intention to perform unsafe high-end tanning behaviors. These findings along with their implications are discussed. en_US
dc.language.iso en_US en_US
dc.publisher Kansas State University en
dc.subject Tanning en_US
dc.subject Appearance en_US
dc.subject Health en_US
dc.subject Aging en_US
dc.subject Blemishes en_US
dc.subject Graphic image use en_US
dc.title Factors influencing appearance appeals for decreasing unsafe tanning behaviors en_US
dc.type Thesis en_US
dc.description.degree Master of Science en_US
dc.description.level Masters en_US
dc.description.department Department of Psychological Sciences en_US
dc.description.advisor Laura A. Brannon en_US
dc.date.published 2017 en_US
dc.date.graduationmonth May en_US


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