Consumer valuation of alternative meat origin labels

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Show simple item record Tonsor, Glynn T. Schroeder, Ted C. Lusk, Jayson L. 2013-12-04T21:55:51Z 2013-12-04T21:55:51Z 2013-12-04
dc.description.abstract Results from a split-sample survey of the U.S. population reveal consumers prefer meat products carrying origin information to unlabeled alternatives. Consumers are largely unaware of origin labeling laws and are indifferent to an important aspect of the implementation of current mandatory country of origin information rules in the U.S. In particular, consumers value meat products labeled “Product of North America” approximately the same as “Product of United States.” Despite the similarity of these two labels, they have vastly different implications in terms of trade and segregation costs. Our results suggest that a transition from one label to the other is equally satisfying for the consumer while being less costly for processors and more acceptable to trade partners. en_US
dc.language.iso en_US en_US
dc.relation.uri en_US
dc.rights The definitive version is available at en_US
dc.subject Consumer demand en_US
dc.subject Mandatory country of origin labeling en_US
dc.subject Meat en_US
dc.subject Meat labeling en_US
dc.subject Policy awareness en_US
dc.subject Split sample experiment en_US
dc.subject Willingness to pay en_US
dc.title Consumer valuation of alternative meat origin labels en_US
dc.type Article (author version) en_US 2013 en_US
dc.citation.doi doi:10.1111/1477-9552.12010 en_US
dc.citation.epage 692 en_US
dc.citation.issue 3 en_US
dc.citation.jtitle Journal of Agricultural Economics en_US
dc.citation.spage 676 en_US
dc.citation.volume 64 en_US
dc.contributor.authoreid gtonsor en_US
dc.contributor.authoreid tcs en_US

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