Browsing Engineering Retention, Diversity, and Inclusion Faculty Research and Publications by Author "Aronoff, Jennifer"

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Teaching old dogs new tricks: the effectiveness of community-based social marketing on energy conservation for sustainable university campuses

Aronoff, Jennifer; Champion, Benjamin L.; Lauer, Casey S.; Pahwa, Anil (2013-06-10)

The paper presents a community-based social marketing (CBSM) study that was conducted at Kansas State University (KSU) to determine potential strategies to decrease energy consumption on college campuses. The study was ...