An examination of user generated content value on culturally based consumer groups

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Show simple item record Chen, Zhiyang 2013-05-10T18:13:10Z 2013-05-10T18:13:10Z 2013-05-10
dc.description.abstract The consumer value of user generated content was investigated between culture groups. Two groups of survey participants and three groups of interview respondents were utilized to identify the culture value’s influence on people’s reliance and preference in consumption-related UGC information. The behavior pattern of Chinese students and American students on UGC were identified and connected with dimensions of culture value. Some difference in preference and attitude between Chinese users and American users were found in this research. Power distance, individualism, and uncertainty avoidance are considered important cultural factors that influence the consumer-value of UGC in each culture group. Several potential areas for future quantitative and qualitative study as well as suggestions for UGC platform providers were also identified. en_US
dc.language.iso en_US en_US
dc.publisher Kansas State University en
dc.subject Culture, values en_US
dc.subject User generated content en_US
dc.subject Social media en_US
dc.subject Americans en_US
dc.subject Chinese en_US
dc.title An examination of user generated content value on culturally based consumer groups en_US
dc.type Thesis en_US Master of Science en_US
dc.description.level Masters en_US
dc.description.department Department of Journalism and Mass Communications en_US
dc.description.advisor Thomas Gould en_US
dc.subject.umi Mass Communications (0708) en_US 2013 en_US May en_US

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