Using social media to engage students in campus life

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dc.contributor.author Ternes, Jacob A.
dc.date.accessioned 2013-04-25T14:54:04Z
dc.date.available 2013-04-25T14:54:04Z
dc.date.issued 2013-04-25
dc.identifier.uri http://hdl.handle.net/2097/15596
dc.description.abstract Social media is the use of online applications and websites to create and exchange user-generated content. These websites are becoming ever more popular with college aged students to connect with their peers, businesses, and areas of interest. These websites could be taken advantage of to provide new opportunities to engage students in campus life. This paper examines the concept of student engagement and the role of social media in engaging student with campus life. A brief overview of Facebook and Twitter, the two most popular social networks, is provided. This paper also reviews the limited body of research available on the impact of social media on student engagement. It is argued here that social media can be a positive influence on student engagement within the college campus and could lead to improvements in the way that higher education professional assist with student development. Due to the limited amount of academic research available, popular news sources as well as websites and blogs were examined to determine the most influential uses of social media, and this report makes recommendations for incorporating social media use into higher education. Social media allows higher education professionals to “meet students where they are” and provide for opportunities for engagement and student development. If the recommendations made in this report are implemented by student affairs professionals, they could be assessed for their impact on student engagement and development in the future. en_US
dc.language.iso en_US en_US
dc.publisher Kansas State University en
dc.subject Social media en_US
dc.subject Facebook en_US
dc.subject Twitter en_US
dc.subject Engagement en_US
dc.title Using social media to engage students in campus life en_US
dc.type Report en_US
dc.description.degree Master of Science en_US
dc.description.level Masters en_US
dc.description.department Department of Special Education, Counseling and Student Affairs en_US
dc.description.advisor Doris Carroll en_US
dc.subject.umi Higher Education (0745) en_US
dc.date.published 2013 en_US
dc.date.graduationmonth May en_US


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