Browsing Marketing by Published Date "2013"

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Browsing Marketing by Published Date "2013"

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  • Swilley, Esther L.; Goldsmith, Ronald E. (2013-01-16)
    U.S. Retailers consider two major holiday shopping days as their most profitable—the Friday after Thanksgiving, Black Friday, and the Monday after Thanksgiving, Cyber Monday. Understanding consumer attitudes and intentions ...
  • DelVecchio, Susan K.; Deeter-Schmelz, Dawn R.; Anselmi, Kenneth (2013-11-07)
    Advances in communication and information technology have fundamentally changed managerial monitoring. No longer is the field sales manager cut off from his geographically dispersed sales personnel as e-monitoring allows ...

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