Older adults’ perspectives on HIV/AIDS prevention strategies for rural Kenya

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dc.contributor.author Muturi, Nancy W.
dc.contributor.author Mwangi, Samuel
dc.date.accessioned 2012-07-23T13:15:55Z
dc.date.available 2012-07-23T13:15:55Z
dc.date.issued 2012-07-23
dc.identifier.uri http://hdl.handle.net/2097/14058
dc.description.abstract Though prevention of HIV/AIDS is the mainstay of various responses to the epidemic,communication strategies used to motivate behavior change are challenged for lack of cultural appropriateness, hence the lack of success. Participatory communication that is culture-centered and culturally sensitive is emphasized in HIV/AIDS communication to engage affected communities in defining problems and finding appropriate solutions. This paper examines the views of older adults as key targets in HIV/AIDS prevention given the increasing number of elderly living with the disease and their changing role as caregivers of those infected and affected by HIV. As cultural, social, political, and opinion leaders in rural communities, older adults are in a position to influence attitudes and behaviors of their community members, but they have not been involved in the current HIV/AIDS prevention interventions. Several recommendations were made to inform the design and implementation of a culture-specific prevention program for rural Kenya. en_US
dc.relation.uri http://www.tandfonline.com/doi/abs/10.1080/10410236.2011.563354 en_US
dc.rights This is an electronic version of an article published in Muturi, N., & Mwangi, S. (2011). Older adults’ perspectives on HIV/AIDS prevention strategies for rural Kenya. Health Communication, 26(8), 712-723. Health Communication is available online at: http://www.tandfonline.com/ en_US
dc.subject HIV/AIDS en_US
dc.subject Kenya en_US
dc.subject Rural en_US
dc.subject Older adults en_US
dc.title Older adults’ perspectives on HIV/AIDS prevention strategies for rural Kenya en_US
dc.type Article (author version) en_US
dc.date.published 2011 en_US
dc.citation.doi doi:10.1080/10410236.2011.563354 en_US
dc.citation.epage 723 en_US
dc.citation.issue 8 en_US
dc.citation.jtitle Health Communication en_US
dc.citation.spage 712 en_US
dc.citation.volume 26 en_US
dc.contributor.authoreid nmuturi en_US
dc.contributor.authoreid scmwangi en_US

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